My first goal is to create an event which I would like to attend. I have participated in a large number of events over the last three years and the quality most events provide is lacking to say the least. There is a signal and noise problem around blockchain and digital assets. I would like Voice of Blockchain to be an event that is all signal. Here is a little insight into how we can do this.
BRAND PROMISE: Provide the highest quality content possible.
This sounds great, doesn’t it? But it also makes me think, “Best quality for who?” The answer to that is everyone who participates. Events like Voice of Blockchain are about the connections and relationships developed. The learning can be done at home, but magic of human interaction is something that can’t be duplicated. We aim to make these connections undeniably valuable.
The sum of all parts is greater than the whole. We apply a positive sum throughout the design process for our show. Each major track is a value ecosystem. The three major tracks connect in ways that provide value that a smaller show focused on one part of the blockchain ecosystem could not provide on it’s own.
We are learning from the events that run a great show and by speaking directly with our speakers, sponsors, and attendees. To provide the best quality event possible we actively create value for each track’s sponsors and speakers. This includes working directly with them to invite potential clients, providing speaking and presentation coaching, and actively selling tickets the buy-side of their industry through group ticket deals and stratigic partnerships with industry associations.
Personally curating every conversation and presentation on stage, proactively engaging diverse participants, and facilitating a unique learning experience are the pieces that mean the most to me. Let me know what you believe is the most valuable part of our show by emailing me at firstname.lastname@example.org
AKA Disruption Joe